Gaining traffic & visibility from search engines through paid & unpaid efforts
Search Marketing Encompassess
Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query. Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Search engine marketing,” the shorter phrase “search marketing”.
SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listings. Search Engine Marketing, or SEM, is designed to increase a website's visibility in search engine results pages(SERPs).
Main Search Engine Marketing Techiques:
Paid search ads
Paid search advertising
PPC (pay-per-click) & PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
CPC (cost-per-click) *
CPM (cost-per-thousand impressions) *
Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.