On the eve of 15th Anniversary – Google Humming Bird Update
Google announced a new change to their search engine in the form of a search algorithm update on September 26on the eve of the company’s 15th anniversary. The Algorithm is a new search functionality designed to make search results more relevant and helpful, when users ask complex questions. This algorithm is a change from previous Caffeine Update which was introduced 2010 , which is meant to help Google better gather infomation rather than sorting through the information mainly focused on words. Google search chief Amit Singhal said that Hummingbird is the first major update of its type since 2001.
“Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account.” _ Wiki
What is Humming Bird Update:
Google’s new search algorithm , which represents a new way of handling search queries. enables a string of related searches based on an initial search, and a better understanding of the user.
Why Hummingbird Update:
Conversational search : The previous update, Caffeine was not designed to handle Complex situations, which is why Google designed the Hummingbird update.
The Google Hummingbird update makes use of the knowledge cards to give users more information quickly.
Ability to do comparisons in the search.
Google Hummingbird update increased ability to handle long, complex questions.